AI Visibility Report - Tesco

67/100

Overall score

9/12

Queries found

100/100

Technical foundation

Competitors identified

Key finding

Tesco has moderate AI visibility at 75%. Claude leads with 3 mentions, but significant gaps remain on other platforms.

Executive summary

This report analyses Tesco's visibility across four major AI platforms: ChatGPT, Claude, Gemini and Perplexity. 9 of 12 platform tests found Tesco, giving an overall score of 67/100.

Strongest platform: Claude (3 mentions with an average rank of #4.7)
Weakest platform: Perplexity (1 mentions) - significantly behind Claude
Best performing query: "What are the best online supermarkets for grocery delivery in the UK?" (found on 3 of 4 platforms)
Top competitor in AI results: Ocado (6 mentions across 3 queries)
Hit rate of 75% shows moderate visibility - targeted improvements could push this above 80%

AI platform performance

ChatGPT Moderate

2 Mentions

3.0 Avg rank

Found on 2 of 3 queries

Claude Good

3 Mentions

4.7 Avg rank

Found on all 3 queries

Gemini Good

3 Mentions

6.7 Avg rank

Found on all 3 queries

Perplexity Moderate

1 Mentions

6.0 Avg rank

Found on 1 of 3 queries

Visibility overview

Platform visibility (%)

Competitor comparison (mentions)

AI sentiment analysis

Positive 95/100

AI platforms generally describe this organisation favourably, using positive language and endorsement-style framing

ChatGPT positive

95/100

Uses favourable language like "top" when describing this organisation

5 positive signals

Claude positive

95/100

Uses favourable language like "best" when describing this organisation

9 positive signals

Gemini positive

95/100

Uses favourable language like "top" when describing this organisation

9 positive signals

Perplexity positive

95/100

Uses favourable language like "best" when describing this organisation

2 positive signals

Search query results

What are the best online supermarkets for grocery delivery in the UK? 75/100

Found on 3 of 4 platforms

ChatGPT #3 found

Sure! Here’s a list of some of the best online supermarkets for grocery delivery in the UK, along with key specialist publications and websites for further information. Top Online Supermarkets for Grocery Delivery in the UK Tesco - Website: www.tesco.com - Notes: One of the UK's largest grocery retailers, offering a wide range of products and a robust online shopping platform. Sainsbury's - Website: [www.sainsburys.co.uk](https://www.sainsbu...

Claude #2 found

Here are some of the best online supermarkets and grocery delivery services in the UK: Top Online Supermarkets: Tesco Online - www.tesco.com/groceries Sainsbury's Online - www.sainsburys.co.uk/shop Asda Online - www.asda.com/groceries Ocado - www.ocado.com Morrisons Delivery - www.morrisons.com/online-grocery Specialist Publications/Websites for Reviews: Which? - www.which.co.uk (consumer review site) Money Saving Expert - www.moneysavingexpert.com (grocery delivery compar...

Gemini #4 found

Let's break down the best online supermarkets for grocery delivery in the UK and then dive into the top specialist publications and websites to help you find more information. Best Online Supermarkets for Grocery Delivery in the UK The "best" really depends on your priorities (price, range, delivery slots, ethical sourcing, etc.), but here are the top contenders that consistently rank well and offer comprehensive services: Tesco Groceries: - Pros: Widest range of products...

Perplexity Not found

Based on the search results provided, I can only identify limited information about online supermarkets for grocery delivery in the UK. Ocado is mentioned as a major online grocery retailer in the Which? supermarket price comparisons[1][2], though the search results don't provide details about its delivery service or ranking among online options. British Essentials is identified as an award-winning online supermarket that specializes in delivering British brands worldwide[3], though it...

Where can I buy groceries online with same-day delivery in the UK? 75/100

Found on 3 of 4 platforms

ChatGPT #3 found

There are several online grocery services in the UK that offer same-day delivery. Here are some notable options: Online Grocery Stores with Same-Day Delivery Tesco - Website: Tesco - Tesco offers same-day delivery for groceries in selected areas. Sainsbury's - Website: Sainsbury's - Sainsbury's also provides same-day delivery options in certain locations. Asda - Website: [Asda](https:...

Claude #2 found

Here are some top online grocery delivery services in the UK with same-day options: Major Supermarket Delivery Services: Tesco Online - www.tesco.com/groceries Sainsbury's Online - www.sainsburys.co.uk/shop Asda Groceries - www.asda.com/groceries Morrisons Delivery - www.morrisons.com/online-supermarket Specialist Delivery Platforms: Ocado - www.ocado.com Amazon Fresh - www.amazon.co.uk/Fresh Deliveroo Groceries - www.deliveroo.co.uk/groceries Just Eat - www.just-eat.co...

Gemini #6 found

You're looking for same-day grocery delivery in the UK. This is a very popular service, and there are many options. Where to Buy Groceries Online with Same-Day Delivery in the UK: Here are the main players and how they generally work: Supermarket Chains (Directly): Most major UK supermarkets offer same-day delivery, but availability can vary by location and time of day. You'll usually need to place your order by a certain cut-off time (e.g., midday for an evening slot). *Tesc...

Perplexity Not found

Several UK websites offer same-day grocery delivery, with options ranging from traditional supermarkets to specialized services. Major Supermarket Chains: - Morrisons - Offers same-day delivery through Amazon Prime (free on orders over £40, £3.99 under £40) with a two-hour scheduled time slot[1] - Sainsbury's - Provides delivery with slots available on Tuesdays and Wednesdays afternoons and evenings, with a minimum £25 spend and delivery costs from £1-£5.50[1] - ASDA - Delivers...

Which UK supermarkets offer the best value for money? 50/100

Found on 3 of 4 platforms

ChatGPT Not found

When looking for the best value for money among UK supermarkets, a range of specialist publications and websites can provide insights and comparisons. Here are some of the top resources you can explore: Which? - Description: Which? conducts extensive research and comparison across various supermarkets, including price comparisons and product quality assessments. - URL: www.which.co.uk MoneySavingExpert - Description: MoneySavingExpe...

Claude #10 found

Here are some top resources for comparing UK supermarket prices and value: Publications/Websites: Which? Magazine - URL: www.which.co.uk - Comprehensive consumer research and price comparisons - Paid subscription, but highly respected MoneySavingExpert - URL: www.moneysavingexpert.com - Free advice and regular supermarket price comparisons - Founded by Martin Lewis, very popular in UK MySupermarket (now defunct, but archives still useful) - Previously the most comprehensive price com...

Gemini #10 found

Determining which UK supermarket offers the "best value for money" is a dynamic and complex question, as it depends heavily on individual shopping habits, product preferences (own-brand vs. branded, fresh vs. frozen, organic vs. conventional), and even location. However, several reputable sources regularly analyse this very topic. Here's a breakdown of the top specialist publications and websites, with a focus on UK-based sources: Top Specialist Publications & Websites for UK Supermarket Va...

Perplexity #6 found

Aldi and Lidl consistently offer the best value for money among UK supermarkets, based on Which?'s January 2026 price comparison of grocery baskets.[1][2] Key Findings from Recent Comparisons Which? tracks daily prices for up to 200 branded and own-label products across eight major supermarkets, using independent data and field checks for accuracy.[1] For a basket of 89 essential items (January 2026 averages): Supermarket Average Price --------------------------...

Competitive intelligence

Competitor	Mentions	Queries	Threat level
Ocado	6	3 / 3	High
Sainsbury's	3	2 / 3	Medium
Asda	2	1 / 3	Medium
Aldi	2	1 / 3	Medium
Lidl	2	1 / 3	Medium

Technical foundation

Meta Description

Present

85/100

Structured Data

Implemented

80/100

Heading Structure

66 headings

100/100

Content Length

1230 words

61/100

FAQ Section

Present

90/100

Internal Linking

153 links

100/100

Key findings

Tesco appears on 9 of 12 AI platform tests (75% hit rate) - a solid foundation but with clear gaps to address on specific platforms
Claude is the strongest platform for Tesco, finding it on all 3 queries with the best average rankings (ranks 2, 10, 2) - use Claude-optimised content as a benchmark
Gemini now finds Tesco on all 3 queries (ranks 4, 10, 6) - a positive signal, but rankings are mid-table and could be improved with richer structured content
Perplexity is the weakest platform for Tesco, only finding it on 1 of 3 queries - Perplexity relies heavily on cited web sources, so improving presence on review sites and comparison articles would help
ChatGPT misses Tesco entirely on value-for-money queries - creating dedicated content around Clubcard savings and price-match guarantees could close this gap
When Tesco IS found, rankings are middling (2-10) rather than consistently top 3 - strengthening authority signals through third-party reviews and structured data would improve positioning

What to do next

Platform-specific tactics Targeted actions for each AI platform based on your scan results

ChatGPT: Found on 2 of 3 queries - create dedicated content pages for the 1 missing topic(s) to close gaps
Perplexity: Found on 1 of 3 queries - create dedicated content pages for the 2 missing topic(s) to close gaps

Do this month Content and strategy improvements that build AI visibility over time

Strengthen content for "What are the best online supermarkets for grocery delivery i..." to improve visibility on Perplexity
Strengthen content for "Which UK supermarkets offer the best value for money?..." to improve visibility on Chatgpt
Strengthen content for "Where can I buy groceries online with same-day delivery in t..." to improve visibility on Perplexity

Ongoing Regular activities to maintain and grow AI visibility

Run a follow-up seen-by.ai scan in 30 days to measure progress and track changes in AI sentiment
Publish regular thought leadership content (blog posts, case studies, whitepapers) to build the authority signals AI platforms use for recommendations
Keep structured data, meta descriptions and Google Business Profile updated as services evolve
Monitor competitor AI visibility - if competitors appear more often, analyse what content they have that you don't